coping with your campaign
Now that you've developed your message, the final part of the toolkit on getting (s)elected is how you cope with (sorry, I meant manage) your campaign. Embrace the mess, you need rules for radicals not for robots
The start of any campaign is inevitably uncomfortable and confusing. You need to allow for this, as people move closer to your campaign. If you try to move too quickly to a rigidly planned campaign, your target supporters won't feel a sense of ownership in this.
Focus relentlessly on the people you need support from
It is easy to forget that your existing & target supporters will have important insights to contribute on how you could really convince them to come and vote for you on the day.
Start with your instinct, be ruthless in your judgement
Experiment and then reflect. Your campaign will never be 100% perfect, so go with what you feel is best at that particular time and then carry forward what's worked well and discard what hasn't.
Don’t just make it blood, sweat and tears, give them leadership and a smile
All campaigns need a mixture of inspiration and perspiration. You need to display a certain degree of charisma to galvanise your supporters, even and especially in the most stressful moments. But you need to accompany this passion with empathy and listening to empower your supports to carry the campaign forward.
Don’t just tell supporters what you stand for, get them to vote for you!
You can’t sustain your campaign until whatever elections you’re standing for just by getting people to sign up and get involved in your campaign. You need to put in hard work into getting this commitment, but if you don't, you will have hundreds of people signed up to your mailing list, but this will be useless if you can't get elected. If you get a maximum number of people who can vote for you, you will be confident of being with a very strong shout of winning.
Hope you enjoy reading and who knows, you may find the articles useful or even interesting! Please feel free to comment - I welcome criticism as much as compliments.
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